Research Beyond the UX Bubble 🫧

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Insights Cross-Pollination

How often do you collaborate with other insights teams? How much do you work with partners in Sales and Marketing? How about your insights peers in Data?

If this isn’t a consistent practice within your UX research team, you’re missing out on a significant opportunity for impact.

Brad Orego built a cross-functional insights alliance at Auth0: he’s seen the immense benefits of cross-pollinating with other parts of the company. In this episode of the Scaling Research podcast, we talk through his experience and dive into related UXR leadership topics.

My Picks of the Week

• I haven’t yet tried the product, but I love this Limitless launch because it showcases the power of scoping down to the Venn diagram of feasibility and user value.

• Dave Hora dives into the need for research to maximize impact by working in rhythm with organizational rituals.

• I could include a Ben Thompson (Stratechery) article nearly every week, but his post on MKBHD(s) after the recent Humane AI fiasco is a standout.

• I continue to be wowed by Perplexity and the number of everyday tasks that it’s simplifying. For example, I now get my daily Kenya news roundup in Perplexity. It’s not perfect — when asked about the NBA playoffs, it reported that the Toronto Raptors (who aren’t in the playoffs) are leading their series against the 76ers — but it’s making my life simpler.

Thanks for making it all the way to the end! Have a great weekend! 😎

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Preview photo by Lanju Fotografie on Unsplash