How much time do you dedicate to communicating your value?
Yesterday I came across Vizualize Value, a service founded by Jack Butcher. His work is all about improving how individuals and companies communicate their value.
I’m a big fan of this graphic on his website.
One of the main reasons that Butcher has a successful business is that most people don’t know how to articulate value. It seems simple, but it’s difficult. And that’s the problem: anything that seems simple gets little time and attention.
Looking at some of Butcher’s work made me think about how I communicate the value of my Research Ops work.
How does my communication cut through the noise of other’s people’s priorities?
How does my communication account for other people’s level of knowledge about Research Ops
How does my communication make it impossible for me to be misunderstood?
How does my communication make others feel that my work is valuable?
How much time and effort do I spend thinking about and experimenting with communication?
Doing high-quality work is good, but it’s only great when you can communicate its value.
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